Reinventing low&no with nootropics and folk medicine
A new concept of enhancing social drinking without alcohol, using the future alchemy of nootropics and the ancient magic of folk medicinal plants .
The ask
It’s no secret. January is a bummer month for bars. Our agency’s sister venue, the cocktail bar Nine Lives in London Bridge experiences a lull every year.
What we DID
As a team, we took on this challenge that allowed everyone to flex their superpowers – from creatives, to strategists, to drinks R&D. This meeting of minds came up with NOOBIES, a 0.0 cocktail concept that 0.0 drinks concept that aims to elevate the experience of non-drinkers and sober-curious bar guests.
Results we delivered
38%
Revenue increase
35%
Increase in social media impressions
15%
Increase in covers
“Noobies brought the crowds and made the quietest month one of our busiest this year. Our new menu now offers all house cocktails in a non-alc format, inspired by the success of Noobies.”
