An activation designed for social engagement: make the mojito the drink of the summer.
A bold, social-first stunt designed to spark viral curiosity & fuel online search: a 20-tonne lime asteroid crash-landing in London turned Havana Club into the mojito everyone was talking about.
The ask
Create a disruptive social moment that drives conversation, virality, & a spike in mojito searches.
What we DID
We brought the Havana Club ‘lime asteroid’ idea to life with a giant installation in London, teased through influencer kits, countdowns, & cryptic social drops. The reveal was amplified with shareable content, challenges, & hashtag campaigns designed to maximise FOMO & fuel organic search.
Results we delivered
1,800
Mojitos
65
Guests learning about the HC Golden Mojito via masterclasses
“Sweet&Chilli helped us land a truly unmissable moment. The Big Lime stunt captured the imagination of London & increased Havana Club mojito searches & brand conversation.”
