A multi-shoot production to hero the new serve suite
We set out with a bold ambition: to create cocktail content that escapes the screen – images and videos so vivid you can almost taste them. Big, bold flavour would come through in content that felt sensory, raw, and unmistakably Havana. The lifestyle shoot was designed to capture that same energy – directing an atmosphere and cast of characters that made you want to jump right into the scene and join the house party.
The ask
After we created a new suite of Havana Club serves that hero the rum’s Cuban identity and highlights Afro-latin ingredients, we were asked to bring it all to life through series of photos and videos.
What we DID
A complex multi-day series of shoots (a lifestyle shoot in Spain, to replicate the atmosphere of Cuba, a studio shoot for the suite of 41 cocktails, and educational videos) – with final assets for web, social and print.
