GUINNESS
EVENT SUITE

Sweet&Chilli are Guinness’s long-term event partner, bringing the atmosphere & story of the Guinness Storehouse to life around the world. From intimate tasting moments to large-scale immersive activations, we recreate the brand’s warmth, craft & iconic energy in experiences that scale across markets while always feeling unmistakably Guinness.

The ask

Guinness needed a trusted partner to translate the spirit of the Guinness Storehouse into experiences that could travel across the UK & Ireland. The goal was to recreate its heritage, multi-sensory immersion & iconic sense of occasion in markets, from intimate tastings to major brand moments, while ensuring each activation felt unmistakably Guinness.

What we Did

As Guinness’s long-term event partner, we designed & delivered a diverse portfolio of global experiences, each crafted to capture the atmosphere and storytelling of the Storehouse. We developed scalable event formats that flex from small, intimate gatherings to large-scale immersive activations, ensuring consistent brand expression, premium hospitality & memorable consumer engagement wherever Guinness shows up in the world.