Creating a new to market brand that brings back the indulgence of old-school air travel.
The ask
We were briefed to create a brand from scratch – a Bloody Mary spicy mixer that perfectly fits within the 100ml liquid rule. A convenient little luxury for your holidays.
What we created
We wanted you to have a first class moment of indulgence, even when seated in coach. Inspired by the golden age of travel, we created Air Mary, a flight-ready spice mix. From packaging, to brand id, to social stories, the concept was cohesive and concise – blending elegance and humour in equal measures.
